CiES, Inc. developed a revolutionary fuel sender (fuel measurement device) for Cirrus personal aircrafts and has since patented it for use in a variety of vehicle types. In 2011, the founder employed me to rebrand their young company and build them a new website.
Key Realty is an independent real estate group serving the Warrensburg, MO area since 1977. They are among the top realty teams in the area and are well known for offering their clients a stress-free home buying experience. In 2015 I was referred to the team to build them a new website.
The Westside Storey is a hip, local KC area clothing and antiques store in the West Bottoms neighborhood of Kansas City. The store is known best for its eclectic style and selling clothing and art from other local small businesses and artists.
The Route 66 RV Network is the largest network of independently-owned RV dealers in the US and Canada. RV dealerships that are invited into the Network are able to offer branded travel services and goods to their customers which are backed by the Network’s 140+ locations in North America. This is the company I’ve worked for since 2011.
Around a year into my tenure (2012) I took it upon myself to make some much-needed updates to the company’s semi-undefined branding in any free-time I could find. Since the company’s inception in ’03, customers were being presented with pixelated & stretched logos, red Comic Sans body copy, and any other styles the staff member involved saw fit. I started with the logo…
[IMAGE old logo]
Ugly, but I understood the impact of a complete rebranding, so I brought it into the 21st century by creating a 3D version. Of course there would be situations where a 3D logo would not work well, such as small print or 1-color, so I created a flat alternate which provided an organic, lively option when compared with the original. As the design trend has tended to shift more toward flat/vector layouts in the past few years, we’ve been using the 2D version more frequently.
[IMAGE 3D logo] [IMAGE flat logo]
After approval of the new logos, I went on to create a branding guideline document to pass on to any third party companies who would be including Route 66 RV Network in their advertising. Once approved, it was spread around the office and put an end to the red Comic Sans and other unsightly creations. This began a previously unseen era of brand recognition, and along with other changes, the company’s B2C membership programs started seeing significantly increased renewal rates.
