Barley & Rye Bistro

Barley & Rye Bistro

ABOUT

Barley & Rye Bistro opened its doors in downtown Moline, Illinois during the spring of 2013. They were one of the top restaurants in the Quad City area, and were best known for their local farm-to-table fare prepared “skillfully & playfully”. It really was an awesome restaurant. The owners decided to close their doors in early 2020, not due to a lack of patrons. I established their brand and handled all things marketing (digital and print) when they were first getting started.

WORK

  • Logo design
  • Website built on a WordPress platform (no longer active)
  • Food menu design
  • Business card design
  • T-shirt design
  • Banners
  • Rack cards
  • Digital ad creation
  • Email setup
  • Social media setup
  • Search Engine Optimization
Andy Waeyaert School Board

Andy Waeyaert for School Board

ABOUT

Andy is one of my #bestgoodfriends, so naturally I offered to help him with his campaign for Moline-Coal Valley School Board. We started with a simple political logo for yard signs. Later I built a basic informational website which we pushed on social media campaigns and accompanying print pieces. The website is no longer active, however, won in 2017 and again in 2021.

WORK

  • Logo
  • Website built on a WordPress platform
  • Rack cards
  • Postcard mailers
  • Social media setup
ROUTE 66 RV Network logo

Route 66 RV Network

ROUTE 66 RV Network logo

ABOUT

The Route 66 RV Network is the largest network of independently-owned RV dealers in the US and Canada. RV dealerships that are invited into the Network are able to offer branded travel services and goods to their customers which are backed by the Network’s 140+ locations in North America. This is the company I’ve worked for since 2011.

WORK

  • A decade+ worth of projects

(re)Branding

Around a year into my tenure (2012) I took it upon myself to make some much-needed updates to the company’s semi-undefined branding in any free-time I could find. Since the company’s inception in ’03, customers were being presented with pixelated & stretched logos, red Comic Sans body copy, and any other styles the staff member involved saw fit. I started with the logo…

[IMAGE old logo]

Ugly, but I understood the impact of a complete rebranding, so I brought it into the 21st century by creating a 3D version. Of course there would be situations where a 3D logo would not work well, such as small print or 1-color, so I created a flat alternate which provided an organic, lively option when compared with the original. As the design trend has tended to shift more toward flat/vector layouts in the past few years, we’ve been using the 2D version more frequently.

[IMAGE 3D logo]  [IMAGE flat logo]

After approval of the new logos, I went on to create a branding guideline document to pass on to any third party companies who would be including Route 66 RV Network in their advertising. Once approved, it was spread around the office and put an end to the red Comic Sans and other unsightly creations. This began a previously unseen era of brand recognition, and along with other changes, the company’s B2C membership programs started seeing significantly increased renewal rates.

Nathan Linn Memorial Golf Tournament

Nathan Linn Memorial Golf Tournament

ABOUT

The Nathan Linn Memorial Golf Tournament was an annual golf outing¬†held at Highland Springs Golf Course in Rock Island, Illinois from 2009 – 2019. All proceeds benefited the Children’s Therapy Center of the Quad Cities. Nathan was the brother of one of my closest friends so I happily donated my time however they needed.

WORK

  • Logo design
  • Old school HTML website with Flash animations!
  • Annual flyer & sign-up sheet design
  • Annual t-shirt design
Mr. HVAC

Mr. HVAC

ABOUT

Mr. HVAC was a heating & air conditioning company in the Quad Cities (IA/IL border) area, which later relocated to Kansas City. This was one of my first client projects back in 2010

WORK

  • Website built on a WordPress platform (2013 – no longer active)
  • Old school ASP website (2010)
  • Graphics
  • Postcard mailer design